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Marketing
💼
LexisNexis
📅
LEX00KRD Requisition #

LexisNexis Legal & Professional is seeking a strong and motivated Product Marketing Manager to be a key contributor in a high-performing Product Marketing team. Product marketing experience is needed to ensure that LexisNexis effectively and consistently communicates the value of a growing practical guidance product line to the legal market by developing differentiated positioning, messaging, use cases and claims. The function partners with product management, attorney-authors, customer segment, and sales teams to translate customer insights into effective marketing strategies and campaigns.

 

This is an exciting opportunity for a marketing professional who has a strategic approach and can roll their sleeves up to create messaging and programs that will fuel a growing product.  The candidate is someone who wants to strengthen an existing foundation of strategic thinking and writing skills.  The confidence and skills to collaborate and communicate across functions and levels is required. If you have this experience, coupled with interest in technology products, resourcefulness, , enthusiasm, and the ability to make decisions based on metrics, we are interested in speaking to you.

Key Accountabilities and Responsibilities: 

  • Product & Customer Immersion:  Quickly achieve product expertise and command of the customer persona across segments and roles. Become product evangelist 

  • Relationship Building: Collaborate with product management and segment to understand product strategy and marketing needs of customer-facing groups in order to deliver the assets and programs that will most effectively drive sales and retain customers

  • The ability to write value propositions, positioning, personas and customer facing messaging is vital to this role. 

  • Product launches and product releases: Planning, communication and delivery of product marketing deliverables.  Reinforce and improve stakeholder engagement. Familiarity with agile marketing and product development cycles a plus. 

  • Campaigns: Capable and independent execution of digital campaigns including social and web channels, and email. Contribute to media and association efforts. Own product marketing calendar and keep stakeholders informed..

  • Tactical Execution: Create marketing collateral, presentations and video as well as content such as white papers, articles, native ads etc.

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.


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