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Marketing
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Elsevier
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GLO0013S Requisition #

Purpose of the Job: 


Reporting to the Head of Marketing for the Lancet family of journals, the Marketing Manager will be responsible for a portfolio of Lancet specialty journals, increasing engagement with content across the portfolio by producing reader-focused and measurable marketing deliverables. The successful candidate will work closely with multiple teams within the Lancet family—as well as with other departments within Elsevier—to develop plans and coordinate the execution of a wide-range of tactics with a primary focus on automated digital marketing campaigns and conference-related activity. 


Main Activities and Responsibilities: 

 

Product marketing responsibilty for portfolio of Lancet specialty journals


Align market insights and best practices to the development of marketing strategies/tactical plans for product list, focused on impact and results mapped to KPIs; Create and support Go-to-Market plans for new hybrid titles that establish brand position; Appropriately protect or expand brand position for remaining journals in portfolio. 


Drive lead acquisition and grow engagement with journal content 


Support existing and launch new, customer-focused digital marketing initiatives to acquire leads and drive online engagement with content.


Coordinate operational efficiencies related to hybrid journal subscriptions


Liase with third party fulfilment vendor; Ensure accurate capture and implementation of promotional offers; Audit, implement, and monitor brand touchpoints for quality and consistency; Manage creation of annual budget codes for accurate allocation of marketing and related costs; Collaborate on institutional lead generation and sales support efforts with Market Development Manager.


Develop comprehensive understanding of subscription and content marketing best practices and their application 


Immerse self in subscription and content marketing trends; Track and report competitor/industry activity and market insights; Ensure Lancet Marketing is aligned with best practices (eg, retention, acquisition, brand engagement) working within an Integrated Marketing Communications programme.


Enable performance reporting, measurement, and analytics 


Contribute to the definition/structure of marketing reports to track and analyze the effectiveness of campaigns for the Lancet subscription programme; Understand reporting tools and use analysis to inform plans, achieve targets, and address concerns.



Requirements:


  • Proven product marketing experience, including successful execution of multi-channel deliverables and integrated campaigns.          
  • Broad knowledge and understanding of digital marketing channels, including marketing automation, and best practices.               
  • Superb verbal / written communication skills, including high level of competency with writing / editing customer-facing copy and persuasive communication
  • Ability to prioritize, multitask, and work under pressure in a fast-paced environment with multiple internal stakeholders.
  • High-energy, creative, forward-thinking, self-motivated, and interested in world events and medicine / global/public health.
  • Fluent in spoken and written English
  • 3-5+ years of marketing experience in the STM industry required, specifically with subscription-based products.
  • Relevant degree or professional qualification. 
  • Experience working in matrix organizations.  
  • Occasional travel will be required.

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