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Marketing
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Elsevier
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GLO0013S Requisition #

We are looking for a dynamic Marketing Manager to join the Lancet family of journals and support us in our mission of publishing the best science for better lives.  

Reporting to the Head of Marketing, you will be responsible for product marketing for a portfolio of specialty journals—publishing world-class clinical, global health, and policy content—with a focus on producing data-driven, results-oriented marketing campaigns, with additional horizontal responsibility for subscription-related operations. The successful candidate will work closely with multiple teams within the Lancet family of journals—as well as with other departments within Elsevier—to develop plans and coordinate the execution of a wide-range of tactics with a primary focus on digital activity.


As part of the wider Marketing & Communications team, you will collaborate closely with colleagues across Marketing (Product and Digital) and Communications to deliver innovative and integrated campaigns.


Key responsibilities include:

 

  • Aligning market insights to the development of data-driven marketing strategies/tactical plans for your journal portfolio including product launches; supporting premium journal positioning, branding, and messaging; collaborating/leading with colleagues on Integrated Marketing Communications campaigns to ensure select content is amplified via available marketing channels and targeted to appropriate audience segments.
  • Be responsible for planning and executing high-quality, multi-channel marketing campaigns for increased lead acquisition/nurturing and driving online content usage, repeat visits, and kMAUs; Monitoring and communicating campaign performance to internal stakeholders.
  • Growing usage of and engagement with thought leadership content by developing/evolving marketing initiatives to drive online usage of and engagement with Lancet Commissions, Series, and Global Burden of Disease studies on TheLancet.com and ScienceDirect.
  • Contributing to the definition/structure of marketing reports to track and analyse the effectiveness of campaigns; Understanding reporting tools and using analysis to inform plans and achieve targets.
  • Immersing yourself in trends relating to subscription management and renewals; Tracking and reporting market insights; Ensuring Lancet Marketing is aligned with best practices.

 

Experience and skills required:

  • 5+ years of relevant experience in the STM publishing industry, preferably in strategic journals marketing with data analysis experience
  • Undergraduate degree required; relevant degree or additional professional qualification preferred
  • Broad knowledge and understanding of digital marketing channels and best practices, including marketing automation platforms and HTML editing skills
  • Ability to prioritize, multitask, and work under pressure
  • Excellent verbal and written communication skills
  • Fluent in spoken and written English
  • Creative, forward-thinking, self-motivated, and interested in world events
  • Experience working in matrix organizations helpful
  • Occasional travel required

This is a full-time position. To apply, please submit a CV and cover letter explaining why your experience and skills match the requirements of the role.

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