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Marketing Executive - XpertHR - Sutton

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Marketing
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Reed Business Information
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REE00AHM Requisition #

Marketing Executive – XpertHR – Sutton, London

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 company Reed Business Information, XpertHR is based in Sutton, a short 20 minute journey from Clapham Junction or Wimbledon.
We have a rare opportunity for an impressive Marketing Executive to join our global marketing team, responsible for delivering the acquisition strategy for XpertHR UK. We are looking for a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and who can demonstrate impressive communication skills.
Key responsibilities
  • Identify and drive acquisition across key channels; defining and delivering an integrated acquisition strategy for XpertHR UK
  • Utilise the full marketing mix including brand, online, third party, events, and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle
  • You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition
  • You will have a thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
  • Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results
  • Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy
  • Brief and manage media and creative agencies on specific marketing campaigns
  • Copywriting of all email promotional campaigns
  • Track all marketing campaigns using our analytics platform (training will be given)
  • Use campaign results to evaluate ROI, optimise campaigns and formulate future plan
  • You will translate marketing results into sales stories for our sales team
Key Skills and Qualifications
  • Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising
  • Effective project management and budget management skills
  • Exceptional organisational skills
  • A relationship builder with excellent stakeholder management and communication skills
  • Results driven
  • Strong copywriting and proof reading skills are a must have in this position
  • Innovative, enthusiastic, can-do problem solver
  • University degree or equivalent. Marketing qualification will be seen as a bonus
The Reed Business Information benefits package includes:
  • Competitive salary
  • Excellent training and development. Our range of internal training courses are well regarded by our employees
  • Company pension scheme
  • 29 days holiday plus 2 x paid charity days per year
  • Save As You Earn scheme (SAYE)
About Reed Business Information
Reed Business Information is a provider of business information, data and marketing solutions in multiple formats. We produce industry critical data services and lead generation tools, as well as online community and job sites. We publish business magazines with market leading positions in many sectors. RBI has offices across the UK, USA, Continental Europe and Asia, offering you the opportunity to build a long-term and successful career with us.

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