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Marketing Executive

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Marketing
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LexisNexis
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RE 005G4 Requisition #

Responsibilities:

  • Collaborate with product team to develop product positioning and messaging that resonate with our target buyer

  • Support manager in the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan

  • Handle marketing collaterals, which includes consolidate, curate, maintain & updated content in portfolio, website and other relevant channels

  • Build a rich content calendar that attracts target audience

  • Plan and execute digital campaigns, including SEO/SEM, email, social media and display advertising

  • Evaluate end-to-end customer experience across multiple channels and customer touch points

  • Collaborate with agencies and other vendor partners

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content

  • Optimise our marketing automation and lead nurturing processes through email, content, and social channels

  • Build and upkeep the marketing database on regular basis

  • Lead promotional activities for the event.

 


Qualifications:

  • Diploma or Degree qualified
  • Three(2-3) years relevant work experience – preferably within the B2B market
  • Some understanding of Singapore and other SEA legal market and system would be ideal but not necessary

  • Ability to draft clear, concise correspondence, presentations and documents to describe a strategy/plan/execution

  • Proficient in Microsoft Word, MS Excel, MS PowerPoint, Adobe PDF, Adobe Illustrator, e-Commerce platform, CRM would be ideal but not necessary.


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