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Marketing Director - Jewelry (JIS) Show

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Marketing
💼
Reed Exhibitions
📅
REE00B09 Requisition #

 

WHO WE ARE:

 

Reed Exhibitions is the leading organizer of trade shows and world class events.  Whether we’re helping businesses grow and promote their brand or delighting fans at our pop culture and consumer based shows, our mission is to create unforgettable experiences that consistently exceed our customers’ expectations.

 

How do we do it?  We innovate.  Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving.   We collaborate.  We put we before me and the customer above all.  If you are looking for a fast paced, challenging, friendly and fun environment where no two days are ever the same, we’d like to meet you!

 

 

 

ABOUT THE SHOW: 

JIS (Jewelers International Showcase) is one of the premier jewelry trade-show event brands in the Western Hemisphere.  JIS launched its first show in 1979 to meet the seasonal buying needs of retailers and the shows have continued to grow and expand ever since.  With 3 shows a year in Miami Beach and one in Las Vegas, JIS brings the jewelry industry and its business to some of the most desired destinations in the world.  The South Florida Shows bring retailers from the South East United States, Latin America, and the Caribbean; the Las Vegas Show is produced in partnership with the famous JCK Las Vegas; and JIS Shows (and destinations) are only growing with a new show launching later this year in another popular travel destination.  With the new addition, JIS will have 5 exciting shows each year, with exhibitors and attendees traveling from around the world to participate.  JIS maintains its 40 year heritage and legacy in the jewelry industry while continuing to upgrade and reinvent itself with new events, new exhibitors, new shows, etc.  If you want to work on an event that inspires and encourages creativity, this is it.

 

 

 

WHAT’S EXCITING ABOUT THIS JOB: 

The Marketing Director is a highly creative innovator that leverages the latest technologies and tools to engage its audience and build excitement around their show and the industry.  As a brand steward, you will make the brand come alive by engaging customers with your marketing expertise and by cultivating relationships within the industry.  If you thrive on the excitement of being part of an entrepreneurial management team with the backing and resources of a global business, this could be your chance to take your career to the next level 

 

 DUTIES AND RESPONSIBILITIES:

      

On assigned shows/industry groups:

    • Develop high level, integrated marketing strategy designed to positively position Event brands, deliver on key internal metrics and successfully meet strategic objectives.
    • An expert and brand steward for assigned sectors with deep Marketing knowledge and experience with digital marketing, customer insights, social platforms and appropriate technologies and applications, Brand development and positioning and marketing analytics.
    • Develop clear communication strategy and manage all execution and implementation across assigned brands.

    • Stay current and identify new trends and technologies in the Marketing space including Digital applications and technologies - with a goal of optimizing spend, performance and customer experience.

    • Develop and maintain multi-channel marketing plan based on established brand goals, customer insights and overall customer Needs Assessment.

    • Develop, monitor and optimize marketing budgets across all brands.

    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with a focus on the development of relevant and effective content to drive customer engagement 365 days a year.

    • Highly creative approach with ability to drive innovation and ability to identify targeted audience segments that will engage, drive growth and customer retention.

    • Evaluate, negotiate, select and manage outside agency partners and vendors including Ad Agencies, Digital partners and Consultants.

    • Act as core part of Event Brand’s management team, working to develop and execute against overall strategic plan

 



 

 

JOB REQUIREMENTS:

 

A.         Education

 

            College degree in Business Management, Advertising, Marketing, or Communications          preferred.  MBA is a plus.

 

B.         Experience

 

 5+ years progressively responsible positions in a business-to-business marketing environment preferred. Ability to assess and recommend areas for overall improvement to the business is essential with an eye towards leveraging technology and the Digital arena to drive change. Business-to-Business, corporate communications and Digital Marketing experience preferred. Strong writing skills. Excellent communication and interpersonal skills.  Comfortable developing integrated strategies and multi-channel plans. The ability to collaborate and experience driving customer satisfaction is critical.


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DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Reed Exhibition Companies reserves the right, solely at their discretion, to change the nature and level of this position

 

Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-877-734-1938.

 

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