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Marketing Director - JCK and Luxury Shows

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Marketing
💼
Reed Exhibitions
📅
REE00C08 Requisition #






WHO WE ARE:


Reed Exhibitions is the leading organizer of trade shows and world class events.  Whether we’re helping businesses grow and promote their brand or delighting fans at our pop culture and consumer based shows, our mission is to create unforgettable experiences that consistently exceed our customers’ expectations.


How do we do it?  We innovate.  Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving.   We collaborate.  We put we before me and the customer above all.  If you are looking for a fast paced, challenging, friendly and fun environment where no two days are ever the same, we’d like to meet you!


 


ABOUT THE SHOW: 


JCK Las Vegas is North America's largest and preminent jewelry trade show and one of Reed North America’s flagship events. The most iconic jewelry buying experience featuring the most diverse mix of suppliers and products from around the world. Leading jewelry professionals attend JCK to discover what's new, next and meaningful to their business through unique, personalized experiences. JCK is where the jewelry industry comes together to do business, network with colleagues, and make personal connections with those who share their passion for jewelry.


Luxury, which takes place alongside JCK Las Vegas, is the pinnacle of jewelry buying between the world’s finest designers and brands and most distinguished retailers. Every detail is carefully planned to curate this exclusive event that mixes the best of business and networking in a stylish yet secure environment. Luxury delivers for both brands and retailers the best place to do business in a high end environment.


Taking place amidst Tucson Gem Weeks, JCK Tucson is the jewelry industry’s intimate winter oasis for buying and networking in a relaxing yet productive environment. Ideal for the retailer who covets design and/or creates custom jewelry, JCK Tucson is a curated destination of finished jewelry and loose gemstones, technology, and services from the finest designers and suppliers with the utmost integrity.


 


 


WHAT’S EXCITING ABOUT THIS JOB: 


The Marketing Director is a highly creative innovator that leverages the latest technologies and tools to engage its audience and build excitement around their show and the industry.  As a brand steward, you will make the brand come alive by engaging customers with your marketing expertise and by cultivating relationships within the industry.  We are at an exciting time for the jewelry portfolio looking for out of the box innovative ideas for attendee acquistion and customer engagement.  If you thrive on the excitement of being part of an entrepreneurial management team at a time when new ideas and thinking differently is welcome, with the backing and resources of a global business, this could be your chance to take your career to the next level. 


 


DUTIES AND RESPONSIBILITIES:


 


On assigned shows/industry groups:


 


  • Develop high level, integrated marketing strategy designed to positively position Event brands, deliver on key internal metrics and successfully meet strategic objectives.
  • An expert and brand steward for assigned sectors with deep Marketing knowledge and experience with digital marketing, customer insights, social platforms and appropriate technologies and applications, Brand development and positioning and marketing analytics.


  • Highly creative approach with ability to drive innovation and ability to identify targeted audience segments that will engage, drive growth and customer retention.

  • Focus on content development to drive attendee and prospective attendee engagement

  • Develop clear communication strategy and manage all execution and implementation across assigned brands.

  • Stay current and identify new trends and technologies in the Marketing space including Digital applications and technologies - with a goal of optimizing spend, performance and customer experience.

  • Develop and maintain multi-channel marketing plan based on established brand goals, customer insights and overall customer Needs Assessment.

  • Develop, monitor and optimize marketing budgets across all brands.

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with a focus on the development of relevant and effective content to drive customer engagement 365 days a year.

  • Provide leadership to assigned marketing managers and associates  

  • Work alongside internal partner groups effectively driving projects, timelines and deliverables and seeking new solutions.

  • Evaluate, negotiate, select and manage outside agency partners and vendors including Ad Agencies, Digital partners and Consultants.

  • Act as core part of Event Brand’s management team, working to develop and execute against overall strategic plan




 

 

 

 

 

 

 

A.         Education

 

 

 

            College degree in Business Management, Advertising, Marketing, or Communications     preferred.  MBA is a plus.

 

 

 

B.         Experience

 

 

 

 5+ years progressively responsible positions in a business-to-business marketing environment preferred. Ability to assess and recommend areas for overall improvement to the business is essential with an eye towards leveraging technology and the Digital arena to drive change. Business-to-Business, corporate communications and Digital Marketing experience preferred. Eloqua/campaign management experience preferred. Strong writing skills. Excellent communication and interpersonal skills.  Comfortable developing integrated strategies and multi-channel plans. Working effectively in a fast paced environment, open to change and managing multiple priorities. The ability to collaborate and experience driving customer satisfaction is critical. 

 

DISCLAIMER:

 

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Reed Exhibition Companies reserves the right, solely at their discretion, to change the nature and level of this position.

 

 

 

#LI-LP1

 

 

 

 

 

 


 

 

Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-877-734-1938.

 

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