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Marketing Coordinator - XpertHR - Amsterdam

Reed Business Information
REE00BUW Requisition #
Marketing Coordinator

For the XpertHR Marketing team in Amsterdam, Reed Business Information is hiring a self-driven and dedicated Marketing Coordinator!

In this Marketing Coordinator role, you will be responsible for delivering and executing the NL communications and content marketing strategy to drive increased prospect engagement. You will be building and evaluating Eloqua workflows, SEO optimization and sales enablement content.

This is an exciting opportunity for an experienced and enthusiastic marketing professional with an aptitude for the ever evolving digital marketing landscape. You’ll demonstrate impressive communication skills and have experience of managing multiple stakeholders at various levels.

You will be part of our global dynamic and results driven marketing team based in Amsterdam, with opportunities to travel to the UK and US.

Your responsibilities

  • Take ownership and execute the marketing content strategy
  • Contribute to lead volumes by owning and leading on lead nurture and conversion initiatives
  • Support lead generation activities, with a focus on building the sales pipeline
  • Understand the audience - competition, market size (segmentation) and opportunity, and build campaigns and marketing initiatives with these in mind  
  • Implement timely and impactful campaigns through marketing tools such as Eloqua and salesforce – leverage these tools to maximise ROI on marketing initiatives 
  • Collaborate with our internal editorial and sales teams to create and launch sales enablement content (such as thought leadership) including interviews, ebooks, infographics, email campaigns and SEO articles – launch these in a way to create maximum impact with the sales team
  • Work closely with your (global) peers in NL, UK and US to discover new insights and opportunities for the execution of the communication and content strategy
  • Collaborate with cross functional teams including specialist marketers, product, sales and editorial to define and communicate our user proposition
  • Monitor and report on performance and engagement, using campaign results to evaluate ROI, optimise campaigns and formulate future plans
  • Briefing and managing media and creative agencies on specific marketing campaigns

Occasional travel will be required.

What you will bring

  • Proven knowledge and experience of online marketing techniques
  • Advanced experience in integrated marketing campaign management and optimisation
  • Knowledge of marketing automation (Eloqua) and lead nurturing principles
  • Be inquisitive and proactive, you will have an appetite to positively challenge current processes and look for new opportunities whilst learning and developing new skills
  • Relationship builder with excellent stakeholder management and communication skills
  • Be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, communications and reporting skills
  • Be comfortable with technology
  • Account based marketing experience will be an advantage
  • University degree or equivalent. Marketing qualification will be seen as a bonus

We are looking for an individual who is smart, innovative and enthusiastic. We want to work with passionate ‘can do’ people who enjoy being part of a committed and results driven team.

What we offer

  • A challenging and autonomous role with high impact on the business
  • You will be part of an ambitious team within a professional, international organization
  • Competitive salary and a 13th month
  • Profit share
  • Excellent training and personal development. Our range of internal training courses are well regarded by our employees
  • Company pension scheme
  • 30-33 days paid holiday per year
  • 2 voluntary days per year

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. We’re a very friendly and rapidly expanding global marketing team at the heart of the business.  We work collaboratively, meaning great opportunities to develop your skills within marketing and other valuable expertise in a dynamic and competitive B2B environment.

Are you excited to join us and be our next Marketing Coordinator? Do not hesitate to apply!

An assessment or business case could be part of our selection procedure. The pre-employment screening will be part of our recruitment procedure.

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