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Integrated Marketing Manager

📁
Marketing
💼
LexisNexis
📅
LEX00KEB Requisition #
Thanks for your interest in the Integrated Marketing Manager position. Unfortunately this position has been closed but you can search our 1,248 open jobs by clicking here.

Primary Responsibilities

  • Develop strategy and drive implementation of strategic integrated marketing program to support new business growth and customer retention goals in the Academic Segment.
  • End-to-end ownership of the Academic Integrated Marketing plan including: incorporating customer insights into Marketing campaigns, developing creative briefs, amplifying content across channels, planning Marketing tactics and timing, and driving business outcomes for each channel.  
  • Responsible for executing tactics across marketing channels, including Events,Webinars, Search, Partnerships, SEO, Display, Social, and Nurture.
  • Manage budget and ensure achieving positive ROI across the Marketing plan.
  • Partner closely with the Sales Team to ensure Marketing is providing innovative, revenue-generating and cross-sell programs to achieve Marketing and Sales goals. 
  • Collaborate closely with the Segment Marketing Team to further integrate messaging across channels for an optimal marketing mix.
  • Manage program execution and proactively monitor progress to achieve deadlines and results.
  • Work with analytics partners to clearly understand performance, analyze trends, business results and use this data to develop new actions to improve results.
  • Design and implement quarterly tests and/or pilot new programs to make go-forward recommendations and present and share learning and recommendations across the marketing organization.
  • Develop deep knowledge and understanding of the target consumer to identify key insights that can be leveraged in Marketing plans.
  • Build partnerships with Product, Creative, and Web Teams and look for areas to leverage integrated programs across the Nexis Solutions organization.

Knowledge and Skills

  • 3-5 years relevant marketing experience creating and executing marketing plans.
  • Experience partnering with agencies, developing media strategy and insight-based advertising.
  • Experience in building integrated programs across paid and owned channels, both online and offline.
  • Strong Event execution expertise ranging from event selection, creating an engaging experience at the event, partnering with Sales Teams to maximize business outcomes, and conducting ROI analysis for each event. 
  • Demonstrates ability to effectively partner with cross-functional teams.
  • Ability to translate consumer insight into successful marketing programs.
  • Strong organizational and project management skills.
  • Ability to manage and prioritize multiple projects simultaneously and to deliver strong results.
  • Strong strategic, analytic and creative judgment skills.
  • Ability to work independently and within a collaborative team environment using sound judgment in decision-making.
  • Pardot, Adobe Suite, Moz, Google Analytics, and Bing Webmaster experience a plus!
  • Bachelor’s degree in advertising, communications, marketing, a related field and/or equivalent education required.

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