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Head of Digital Marketing – FlightGlobal

Reed Business Information
REE00AF9 Requisition #



Head of Digital Marketing – FlightGlobal 

At FlightGlobal we are proud. Proud of our heritage, since 1909, and proud of the future business we are building together. Our people are at the centre of who we are. Whatever your background you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes.

We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace.


Some things you might not know about FlightGlobal:

- FlightGlobal supplies data to market leading aviation and aerospace companies you use every day – our data powers the aviation industry and supports seamless travel for millions worldwide
- FlightGlobal has 10 offices worldwide and we celebrate our global diversity through events and networks throughout the year
- A strategic partner of IATA, the association of world airlines, we have also been recognised as the Aircraft Appraiser of the Year, an Aviation 100 Award, five times in the last six years
- One of our offices is on a runway and we have our own pub, The Goose
- FlightGlobal is part of RBI, which is part of RELX, a FTSE 100 traded company (which was just named by Forbes as one of the world’s most innovative companies)
- Our benefits stand out (they even include two days a year for you to dedicate to the charitable activity of your choice)
- FlightGlobal and RBI are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology

Job Purpose:


Head of Digital Marketing reports to the VP Brand and Creative.

- To take the lead in developing successful, long-term digital marketing strategies for our company worldwide.
- As a Head of Digital marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
- Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


Key Accountabilities/Responsibilities:


- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Help develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO, Google and Adobe Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments


Key Skills Required


- Proven work experience as a Digital marketing director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Deep knowledge of web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- BSc degree in Marketing, Digital technologies or relevant field
Experience Required:

- Bachelors degree in Marketing or equivalent.
- Demonstrable direct marketing experience in software/solutions/information technology
- Experience in the airline/aeropace/travel sector would be a great benefit
- Successful launch and management of global marketing campaigns


About Reed Business Information


Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the Law. EEO is the Law Supplement


RBI General Benefits Package
- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year
- Benefits start the upon hire date
- Excellent OTE & Competitive Salaries



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