🌎
This job posting isn't available in all website languages
📁
Marketing
💼
Elsevier
📅
STR0002K Requisition #

Your new challenge!

 

We are looking for a passionate and proven segmentation expert to join Elsevier’s Global Marketing Excellence group.  This group is tasked to build a world-class customer-centric marketing capability that will have measurable impact on top-line performance. The marketing excellence program focuses on four areas: (1) Talent, (2) Segmentation, (3) Customer Centricity, and (4) Metrics & Analytics. The Director, Strategic Segmentation will use his or her expertise to develop and apply customer segmentation and needs assessment frameworks across  Elsevier’s business units in support of long-term revenue growth. If you are passionate about segmentation and looking for an opportunity to make large-scale impact on a global organization, this is the role for you.

 

Working Together

 

In order to be successful, the Director, Segmentation needs to know everything about Elsevier’s customer profiles, industry segments, and product offerings. The Director, Segmentation will report to the Head of Global Marketing Excellence and work with leaders in Marketing, Sales, Product Management, and Finance across Elsevier to build best-in-class segmentation for Elsevier. This position can be based in Amsterdam, Boston, New York, or Philadelphia.

 

 

 

Your division/department/area/region

 

Elsevier, Strategy

 

 

 

Your responsibilities

 

The Director, Segmentation will be responsible for developing and leading an enterprise-wide Center of Excellence focused on developing a enterprise-wide customer segmentation and needs assessment framework to be applied across Elsevier’s businesses. This includes developing the customer segmentation framework, the associated data, systems and analytics requirements to help apply the segmentation into go-to-market plans, as well as working with the business to inform developing actionable commercial strategies, targeting models, product development, sales effectiveness, marketing investment optimization and other relevant programs. This individual will act as the thought leader internally for segmentation approaches, including measuring business outcomes of these activities.


 

 Strategic marketing, including:

 

  • Developing a company-wide needs-based customer segmentation framework: applying relevant analyses to identify well-defined, quantified, and unique customer segments on which Elsevier can drive revenue growth .
  • Partnering with business stakeholders and marketers to develop strategies to target each customer segment, based on their value, demographics/firmographics, needs and attitudes, and other relevant characteristics. Help set penetration goals for strategic segments and influence marketing plans to achieve these

  • Improving Elsevier understanding of customers, prospects and users in order to improve our products and services, and engage customers better through multiple media, sales opportunities and channels.

  • Help to define the most strategically important top customers across Elsevier and ensure adequate cross-company plans are in place to influence and target them

  • Assess the impact of each initiative based on marketing performance, target customer penetration, product performance, and user experience.

    Marketing thought leadership, including:

 

Building basic capabilities across Elsevier around customer analytics and segmentation.

 

 

  • Training business unit teams on how to execute and implement segmentation and analytics models.

  • Creating a customer-centric culture of using data modeling  to drive decision making.

  • Championing changes and adoption of more sophisticated ways of understanding customers, users and markets.

     

 

 Tactical support, including:

 

  • Defining & managing important internal and external data sources and systems, defining key structures and relationships between accounts and business units.

  • Developing frameworks to safeguard data integrity and quality.

  • Developing segments and other modeling techniques, defining strategy for testing and applying segmentation and commercial models.

 

Skills & competencies

 
  • Technical and professional expertise: proven experience and execution record running segmentation programs and implementing results from those programs, resulting in revenue growth. Fluent with market research and statistical analysis. Experience with CRM methodologies and tools and data warehousing. Advanced degree in marketing or marketing analytics. Minimum 7+ year strategic marketing experience or a related function.
  • Drives for Results: able to make rapid self-driven progress against specific agenda items; analytically-curious; delivers to high standard of quality and thoughtfulness; comfortable with taking decisions with incomplete data. Track record in delivering measurable improvements to complex, large-scale marketing automation programs.
  • Champions change: able to identify and secure resources for the program from across the company. Able to build consensus and deal constructively with disagreements. Takes changing markets in their stride and pushes Elsevier to adapt accordingly. 
  • Builds relationships and influences people: experience managing or playing a major role in cross-functional projects. Experience in consulting and project management dealing with multiple stakeholders and complex structures in an agile way. A proven team player who is able to forge lasting connections with a diverse group of colleagues.
  • Ability to conceptualize business problems, execute solutions, and present findings in a simple manner
     
 What we offer
  
We welcome you to a truly global, dynamic and challenging environment with great opportunities to develop yourself. Elsevier’s benefits are very competitive.
 
High degree of exposure to Elsevier’s senior leadership.
 
Potential to have a significant impact on the performance of Elsevier and the customers we serve: researchers, clinicians, educators.
 
Travel up to 25% of the time
 
 An assessment or business case could be part of our selection procedure. Please be aware that we request references and a copy of your diploma the offer stage.
 
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
 
 
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
 
 
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

Previous Job Searches

Activity Feed

88233
Job shares through RELX Group
Someone referred the Publishing Support Coordinator position. About an hour ago
Someone referred the Contracts Coordinator position. About an hour ago
Someone referred the Contracts Coordinator position. About an hour ago
Someone referred the Project Manager - S&T Books position. 4 hours ago
Someone referred the Journal Manager position. 4 hours ago
Please try again.

Oops!

Either there was a problem on our end with the action you just performed, or we are currently having technical difficulties with our system. Click the link above to be directed to the site for all roles or please try again later.