Digital Marketing Manager
Every day, LexisNexis produces
and provides industry-leading legal content to more than five million
professionals across 100 countries in the legal, corporate, government,
accounting, academic and law enforcement markets. Today, with our cutting-edge,
high-speed and easily accessible information solutions, you can be the
difference that will uphold the law across borders as the world and technology
evolves.
Our energetic and agile
Marketing team has embarked on an exciting journey of change to incorporate the
newest in marketing and communications technologies.
Reporting to the Head of GTM (Go To Market) Operations, this role is
responsible for developing and driving the digital strategy for LexisNexis
Pacific. Strategic intent, liaising with key stakeholders to develop a robust
roadmap and communicating transparently are overarching elements of the role;
however, execution is your strength.
From creating and managing web content and digital marketing campaigns
to coordinating 3rd party suppliers and the digital marketing
elements for internal stakeholders, the Digital Marketing Manager is a
discipled doer as well as a leader. The candidate is responsible for defining
but also evaluating the digital strategy to enhance the effectiveness of
LexisNexis Pacific digital channels (AUNZ websites and eStores.)
The right candidate will have a strong grasp of current marketing
tools and strategies and be able to lead integrated digital marketing campaigns
from concept to execution. From customer acquisition to conversion rate
optimisation, s/he will build an inbound marketing plan, measure ROI and
KPIs, and lead, supervise and motivate
members of digital marketing team to achieve measurable growth.
Based in our Chatswood office, you will:
- Maintain and manage LN AUNZ websites in line with the digital strategy to improve customer experience and strengthen the LN brand and positioning of our platforms
- Support the promotion of local products by planning and implementing digital marketing campaigns and ensure competitive success
- Engage internal stakeholders to support our social media strategy as part of optimising our digital infrastructure
- Work with global teams to improve the eStore functionality and effective alignment with LN’s upgraded systems
- Manage a remote digital team (REPH) of six people
- Provide insights into digital and eStore performance to the Head of GTM Operations and the SLT
- Communicate regular SEO, SEM and eStore tracking and optimisation initiatives
- Manage existing 3rd party relationships with an eye for delivering maximum value and sharing insights with internal stakeholders
To be considered for this role
you will:
- 5+ years’ experience in a digital marketing role
- Record of accomplishment in delivering successful online campaigns and program
- Knowledge and experience of web content management using a CMS, HTML knowledge would also be beneficial
- Knowledge of and experience with digital marketing strategy and tactics, marketing automation platforms and social media platforms
- Experienced, strong copy-writer (e.g., blogs, web content, digital campaign assets)
- Comprehensive understanding and solid experience in content marketing, landing page/conversion optimisation, SEM, SEO, PPC and SMM
- Analytical skills for interpreting research, reports and analytics and using reporting platforms
- A solid understanding of best practices including Google Analytics, Google Webmaster tools and link building techniques
- A passion for staying on top of the latest digital trends
Every day at LexisNexis, you
will work with highly creative minds to explore impossibilities, inspire
innovation and lead the way 21st century legal content is produced, disseminated
and utilised. You have the power to empower those in need and truly make a
difference to the lives of people all around the world.
Today, you are the difference
to how you look at your career. Make it happen.