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Digital Marketing Executive

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Marketing
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LexisNexis
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LEX00K3C Requisition #

Responsibilities:

  • Develop strategies to increase our penetration into new and existing segments/markets

  • Planning and execution of marketing projects and campaigns.

  • Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

  • Performing  activities relating to Search Engine Optimization and SEM  on a continuous basis

  • Creating and executing SMS and E-mail based marketing campaigns

  • Reviewing and actively managing website and other online assets and sources

  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

  • Lead campaigns from development to implementation to achieve marketing and business targets
  • Drive alignment and collaboration between product management, editorial and sales as well as product portfolio objectives.

  • Adjust and react to market risks and opportunities collaboratively to ensure growth of solution portfolio

Qualifications:

  • Diploma /Degree in Marketing or Business
  • At least (3) Three years direct work experience – preferably within the B2B market
  • Ability to draft clear, concise correspondence, presentations and documents to describe a strategy/plan/execution

  • Proficient in Microsoft Word, MS Excel, MS PowerPoint, Adobe PDF, CRM tools, Online analytics, Google AdWords& etc.

  • Excellent customer interaction skills, plus demonstrable ability to build positive, lasting relationships with customers and establish credibility within the market

  • High level of presentation skills (essential).

  • Well-developed verbal and written communication skills (essential).


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