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Database Specialist II

📁
Marketing
💼
LexisNexis
📅
RE 005JA Requisition #

The CRM and Data Specialist is a hybrid role responsible for the maintenance and administration of CRM and databases in support of various departments within the business unit.

Responsibilities

Marketing Data and Output – List Extractions

                     Assess data requirements to develop and manage accurate lists for marketing campaigns

                     Assess data requirements to develop and manage accurate lists for other stakeholders such as Sales

                     Extract and manipulate customer data from CRM and other business systems for marketing campaigns and initiatives

                     Design reports and queries for campaign marketing channels such as mail, email and post

                     Refreshing lists for campaign activity as and when required

                     Keeping an excellent rapport with peers in the CRM team to ensure data quality is excellent

                     Adherence to DBM Policy & Guidelines to ensure data integrity at all times

                     Data maintenance by ensuring accurate customer information within CRM system

                     Update and manage returns of all customer communication DM, EDM to reflect necessary changes in the system and update touch points for tracking marketing communications

                     Provide data management support during the lifecycle of marketing campaigns

                     Demonstrate actions to reduce data duplications and manually delete or merge duplicated records as appropriate

                     Monitor adherence to contacts policies and manage customer contact information action privacy emails to reflect all stakeholder requests in CRM

                     Coordinate with various teams to resolve validation of data; modify existing customers and contact information with immediate efficiency. This includes using multiple sources such as Privacy inboxes, Unsubscribe emails and Return to Sender mail.

                     Validate and update fee earner numbers as requested by relationship managers with proper documentations for future reference

                     Provide data support to the campaign team for list checking and matching, and privacy checks

                     Develop an understanding of Privacy Compliance and ensure laws are upheld

                     Execute regular automated data clean up initiatives as required to uphold data integrity

                     Manage and police data quality thereby improving the effectiveness of marketing campaigns and initiatives

                     Work with internal departments to append missing information where required

                     Manage the process to reduce duplicates in the CRM, and keep the data clean by de-duplicating new leads, contacts and customer against existing leads, contacts and customers

                     Handle all imports and exports of data to and from the NetSuite and Global CRM system

                     Ensure purchase of appropriate packages such as Do Not Call Register and Do Not Mail

 

Prospecting

                     Enhance database with new sources of data to increase opportunities using internal, external and web resources ensuring compliance

                     Researching using open source online tools

                     Updating the database with business cards leads from events and associations

                     Work closely with the Sales & Marketing teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed

                     Provide a feedback loop for stakeholders so that data quality is maintained and improved as required; allow stakeholders to raise their concerns for resolution

                     Understand and uphold privacy and spam laws when researching prospects

                     Be proactive when using various sources/channels for prospecting, for example having a tight link with events team to ensure they are capturing new leads

                     Demonstrate actions to reduce data duplications and manually delete or merge duplicated records as appropriate

                     Create opportunities generated by marketing and allocate tasks to sales to allow for opportunity creation, using the CRM system

                     Align self to business priorities as and when they change

 

CRM Development and Enhancements

                     Work with the marketing team to deliver enhancements to the NetSuite and Global CRM system

                     Manage the Business and User requirement function for any Marketing CRM enhancements


The Ideal Candidate

·         Strong CRM system knowledge (such as Siebel or Salesforce), and financial system knowledge (such as Peoplesoft) preferred;

·         Solid grasp of SQL;

·         Preferably has an understanding of LexisNexis—Pacific products;

·         Has 2-3 years commercial experience, preferably within pricing administration and/or data management;

·         Has strong written and verbal communication skills;

·         Shows attention to detail and can follow/implement defined processes;

·         Able to demonstrate an analytical mindset and a passion for working with data

·         Able to effectively collaborate and/or work independently; has strong stakeholder management skills;

·         Has an aptitude for numbers; and

·         Preferably has intermediate Excel skills (pivot tables, macro formula)


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