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Marketing Campaign Coordinator - M/F - Permanent Contract

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Marketing
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Reed Exhibitions
📅
REE00BPN Requisition #
Reed MIDEM is looking for a Marketing Campaign Coordinator
M/F - Permanent contract
 
 
Details about the job…
 

Within Central Marketing and Data & Customer Relationship Departments, you actively participate in the implementation of the cross channel marketing campaigns. This includes:

 
  • Building and implementing automated marketing campaigns in line with the brand strategies, customer journeys and sales objectives;
  • Following up on these campaigns with the Digital Product Managers and the Data & Analytics department;
  • Coordinate specific actions to engage our registered customers:
    • Build cross-channels marketing plans for our events services (preparation tools, recommendations, lead scanning, online database etc.)
    • Develop communication supports and marketing arguments in order to help events promote those services
    • Follow up actions (including customers’ surveys) and propose improvements

  • Monitoring the results of the different actions, defining the relevant KPIs and use a A/B test approach;
  • Share best practices regarding the campaigns and actions to be implemented;
  • Deliver benchmarks on market’s best practices  
This job may be for you if …
 
You have:
 
  • a higher education in Marketing / Customer Relation / Digital Marketing
  • a first experience on a similar job, with a cross channel approach.
  • a first experience in content strategy or communication agency
  • an excellent level of English
  • a good command of IT tools (Pack Office), CRM & analytics tools, and a marketing automation tool (ideally Eloqua)
 
You are :
  • Able to adapt, a good listener with a strong customer vision and orientation
  • Open minded, able to bring new solutions and ideas
  • comfortable with the use of dynamic content, but also on the levers of performance and monitoring
 
 
 

Joining Reed MIDEM means joining a dynamic company, with a strong international identity and a member of Reed Exhibitions and RELX.

 

Our specificity: premium business events that are exceptional platforms serving key players in the music, television and digital content, esport, real estate, retail real estate and PropTech sectors.

 

Multicultural, Excellence, Remarkable, Consideration, Innovation... These are our values; they are the pillars and drivers of our corporate culture, serving our customers, our teams and our partners.


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