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Digital Marketing Executive – Imbibe.com (based in UK, Richmond, Surrey)

Reed Exhibitions
REE00B8C Requisition #

Job Title:   Digital Marketing Executive – Imbibe.com

Reports to: Digital Marketing Manager

Based at:   London, UK

About Reed Exhibitions
Reed Exhibitions is a leading global events organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

Job Purpose: To support the existing marketing team in executing marketing campaigns, social media development and channel monetisation & managing lead generation product delivery including client liaison, data analysis & project management for all of our magazine products

Scope: This role requires a self-starter able to execute the delivery of multiple marketing & lead generation campaigns concurrently as well as driving digital development & innovation via our social channels

Team Structure: Digital Marketing Exec, Digital Marketing Manager, Publishing Director

Key responsibilities:
• Co-ordinating and implementing magazine communication and lead generation campaigns for our Webinars, Whitepaper, Podcast and bespoke event products across all marketing mix channels including email
• Managing content set up on our magazine CMS systems
• Using eMarketing programs to create and build all regular social artwork and banners to be used to promote our lead generation and database growth campaigns
• Managing social agency briefings and production for all PPC, Paid Social and Paid Digital campaigns and optimising them to ensure lead targets are met
• Managing all web banner advertising for our clients through Double Click including setting up campaigns, optimising and tracking all live campaigns and providing post campaign reporting
• Co-ordinating regular generic product promotion for webinars, whitepaper and bespoke event collateral to grow database/ ensure lead generation targets are met
• Create, plan and execute lead generation social media activity as appropriate for our breakfast briefings, bespoke events and exhibitions as appropriate
• Comprehensive and regular analysis and tracking of both online & offline lead generation campaigns to problem solve delivery issues and inform ongoing best practice
• Managing on site social media for all our magazines when exhibiting at events & delivering breakfast briefings or bespoke events for our clients
• Research– involvement in compilation and distribution of surveys, innovating  website content, tracking competitor landscape
• Managing general social admin for team including social enquiries, moderating conversations on social channels

Ideal candidate profile:
• Strong experience in digital and social media marketing
• Excellent verbal and written communication skills
• Strong time management skills able to multi task and prioritise workload
• Ability to meet deadlines under pressure
• Experience in a publishing background would be an advantage
• Online content management / web skills necessary
• Basic understanding of HTML / Strong IT Skills
• Strong attention to detail at all times

Interested? If you wish to apply for this opportunity, please follow the link below


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