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Brand Marketing Coordinator - New York Comic Con

Reed Exhibitions
REE00AXG Requisition #

There is only one New York Comic Con! NYCC is one of the biggest and most exciting pop culture conventions in the entire universe. It also happens to take place in the comic book, publishing, media and licensing capital of the world! What could be cooler than that? The Brand Marketing Coordinator is responsible for the execution of the overall marketing, promotion, social media, publicity and digital advertising plans in order to create awareness in the market, build an audience and drive attendance for the show. Ideal candidates must be passionate marketers with a true love for brand storytelling, digital marketing and audience acquisition. You’ll have the opportunity to build marketing plans that cover digital, social, traditional, guerilla and ‘word of mouth’ marketing. You will also help design and produce a variety of marketing initiatives including advertisements, posters, logos, event signage, infographics and much more. We are looking for someone that will really understand and embrace the fans that reside in the city that never sleeps!

• Develop a vision and plan for the marketing, brand identity and on site experience for NYCC
• Development, implementation and execution of a comprehensive social media plan
• Responsible for driving traffic, conversion and ROI for all acquisition channels by optimizing spend across all channels to achieve ticket sales goals
• Identify target audiences and create compelling digital campaigns that engage, inform and motivate fans
• Manage mobile app development, updates and marketing
• Manage digital marketing asset creation, delivery and strategy
• Responsible for writing, designing and deploying weekly newsletters
• Regularly update copy, images and announcements on the NYCC website
• Maintain, update and monitor the NYCC social media accounts on a daily basis
• Create and edit compelling video and photographic content
• Develop marketing partnerships in the local market and surrounding markets in order to drive awareness and ticket sales for NYCC
• Create and cultivate a "one team" approach through collaboration with event management, sales, operations and talent/content
• Proactively seek out the newest trends in communication vehicles (Mobile Apps, Social Media, Digital Media, etc.) and recommend how to incorporate the latest trends successfully into our marketing plans
• Ensure all messaging and imagery represents NYCC and ReedPOP positively and authentically
• Help build and maintain a brand voice and tone, ensuring consistency across all platforms
• Conduct focus groups, meet ups and ongoing research to better understand the NYCC fanbase
• Collaborate with outside agency partners as needed
• Track status, progress and ROI of all marketing campaigns
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines

• College degree in Marketing or equivalent business training preferred
• Minimum of 2 years experience in marketing, events, project management or other relevant field
• Experience and knowledge of digital marketing and advertising, including but not limited to social media, blogging, email, display and search marketing
• Knowledge of and/or experience with digital media strategy with a specific focus on audience acquisition, engagement, and conversion
• Must be proficient with Facebook Business Manager, Facebook Ads Manager, Instagram, YouTube, Twitter, etc.
• Experience running targeted, high-return ad campaigns, specifically on Facebook is preferred
• Strong copy writing skills are required
• Excellent communication and interpersonal skills
• Proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop and After Effects
• Knowledge of video editing software is a plus
• Professional level knowledge of Excel, Word, and PowerPoint
• Organized, detail oriented & proactive with a strong sense of ownership and a true passion for pop culture, fan communities and our brands
• Ability to multi-task, shift priorities and focus on finding solutions
• Must be highly collaborative with a “We” not “Me” mentality
• We are looking for a creative thinker and a problem solver – someone who can deliver innovative ideas that fans will love and also be capable of executing them
• Resourceful and willing to find creative solutions that will help you achieve your goals
• We want an empathetic, positive and humble person that will truly care about their co-workers, our customers and the fans
• You should be a happy, optimistic person that enjoys seeing the big picture
• Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules
• Must be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own
• You should be secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes
• Ability to work outside of traditional work day hours when needed
• Some travel is required. Approximately 6-8 times per year

ReedPOP is the leading producer of pop culture events in the world. We build fun on a daily basis and deliver once-in-a-lifetime experiences for fans around the globe. ReedPOP is built upon a "fan first" philosophy, a culture of creativity and an office environment that is open and collaborative. We are a kind-hearted, hard-working, fun-loving group of folks who never take ourselves too seriously. Ask us what the best parts about working at ReedPOP are and we’ll quickly answer “our people and the fans.” We are a boutique team with all the resources of a large global organization which provides us with the freedom to build fun new businesses and connect fans through the passions they share. Our customers include Marvel, DC Entertainment, Disney, Sony, Lucasfilm, Nintendo, Funko, Twitch, Image Comics, SYFY and millions of fans from all over the planet. We are constantly hard at work, making things happen and always trying to deliver more than is expected of us.
Find out more: http://www.reedpop.com

ReedPOP wants individuals who demonstrate initiative, an inquisitive mind, a creative vision, an obsession with making things better, a passion for solving puzzles, the humility to laugh at yourself, the willingness to ask for help when you're over your head (you will be), the ability to deal (healthily) with multiple projects, tight deadlines and demanding partners. We work how we live and we apply our passion for pop culture to every aspect of what we do. We want someone who can't help but wake up at 3 AM thinking about improving the experience for our fans. Our culture is creative, fun, supportive, open without exception, and as with all positions at ReedPOP, the focus is on fans first, regardless of if they're in a three-piece suit or walking around with a four-foot sword made out of cardboard. At ReedPOP, we’ve found that positive, genuine, good-hearted people make great co-workers, so that’s the type of person we hire. Bring us your creativity, personality, customer focus and enthusiasm for pop culture – we can’t wait to meet you! Check out how we live: http://www.reedpop.com/About/Work-For-Us/Life-At-ReedPOP/ 

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