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Associate Marketing Manager

📁
Marketing
💼
Elsevier
📅
NUR0009B Requisition #
This is your opportunity to work in Marketing for the world's largest health sciences digital information solutions company.  We are proud to be a part of global science and health communities and to participate in the advancement of these fields. By delivering world-class information and innovative tools to researchers, students, educators, and practitioners worldwide, we help them become increasingly more productive in their work.
 
Reporting to the Senior Marketing Manager of eLearning and Assessment Solutions, you will be responsible for leading the marketing strategy and execution of our Allied Health assessment solutions and elements of additional key eLearning initiatives.  This role will partner with product, support, training, technology, and sales to deliver effective product marketing and sales enablement that drives revenue growth and customer retention.
 
  • Enable the field to clearly articulate Elsevier’s Assessment Solution value proposition through development of sales training material and a comprehensive suite of sales tools that support the buyer journey
  • Collaborate with product colleagues to monitor your product’s performance and collect and analyze related market feedback
  • Analyze the market and competitive landscape using existing and new market data to create product marketing strategies that ensure our products meet existing and emerging customer needs
  • Serve as a product champion for Elsevier’s Assessment Solution while providing subject matter expertise when working with internal stakeholders
  • Develop and execute yearly product marketing strategic plans
  • Contribute to pricing strategy and participate in pricing and sales forecasting activities
  • Develop go-to-market plans for new products, in collaboration with cross-functional teams
  • Serve as the expert in regards to your product’s competition and consumer buying criteria
  • Create, update, and maintain product information that supports efforts of multiple sales channels
  • Partner with marketing communications team to execute the marketing strategy for Elsevier’s Assessment solutions to drive consumer awareness, increase demand, and drive customer retention
  • Collaborate with product, sales, strategy, and support teams on product development and market positioning
  • Support sales efforts to qualify and win business

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