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Marketing Strategy Manager, Commercial Planning - Cirium - USA

Reed Business Information
REE00AY5 Requisition #
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Marketing Strategy Manager, Commercial Planning - Cirium - Portland, OR or Home-Based (US)

(Formally the FlightGlobal, Data & Analytics division)


Cirium employs a team of over 400 technologists, analysts, data scientists and market experts in the UK, US, Europe, Middle East, India and Asia-Pacific. In 1909 we were the first to record the earliest days of flight and now in 2019, as Cirium, we are uniquely positioned to reshape the wider travel industry with smart data and advanced analytics solutions. Our people are at the center of who we are. Whatever your background you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes.

We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace. We are a flexible employer and happy to accommodate different working solutions for the right talent.

Cirium analyzes the huge volume of data generated from the millions of flights a year to help keep the travel industry in motion:

  • Over 36 million passenger itineraries are processed each year to alert corporate travel companies, travel agencies and airlines, so that travelers stay up-to-date with flight status and airlines minimize disruption
  • Over US$300 billion worth of airline tickets are analyzed for market insights
  • Over 35 million airline flights are tracked per month covering over 97% of scheduled flights worldwide and more than 90% of commercial aircraft in service so that engine OEMs can keep track of the per hour use of their engines
  • US$5.3 trillion worth of aircraft assets are valued by Cirium each year, as part of strategy and pricing partnerships with the world’s top 50 lessors and tier one investment banks

Cirium has 11 offices in the UK, North America, Singapore, China, Japan and Hong Kong and we celebrate our global diversity through events and networks throughout the year


Cirium is part of RBI, which is part of RELX, a FTSE 100 traded company (which was just named by Forbes as one of the world’s most innovative companies)

Our benefits stand out (they even include two days a year for you to dedicate to the charitable activity of your choice)


Cirium and RBI are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology

Key Accountabilities/Responsibilities:

Drive results with data-driven planning:

  • Works in partnership with product development team, aligning marketing and go-to-market strategies with audience needs and sales and product revenue targets
  • Drives education, ongoing adoption and sales enablement across stakeholders and within marketing
  • Drives partnerships between product and sales to identify opportunity sizing by revenue and effort
  • Develops and communicates industry insights and trends to be integrated throughout the organization


Develop programs:

  • Designs and builds end-to-end sales enablement process
  • Leads efforts to instill better use of research and customer feedback in future product development and upgrades
  • Works closely with Marketing Ops and across functional groups to explore new technology integrations that better the customer experience while exposing more of the customer journey


Tailors Go-To-Market Strategy to the customer:

  • Crafts value propositions and portfolio messaging to be incorporated into Sales Enablement materials and customer-facing materials
  • Maintains and communicates market landscapes, SWOT, competitive insights
  • Co-creates plans and programs with Customer Engagement and Brand teammates for product adoption and engagement
  • Co-creates plans and programs with Demand Gen and Brand teammates to fill the funnel and nurture leads into opportunities


Key Skills Required:

  • Ability to solve complex problems using analytical and deductive reasoning skills
  • Build rapport and trusted relationships
  • Commercial and IT acumen
  • Account-based marketing experience
  • Leading a cross-functional team
  • Multi-channel marketing skills
  • Ability to write compelling messages and demonstrate impact
  • Educational training and presentation skills
  • Planning and organizational skills


Experience Required:

  • Eight or more years in developing customer communities and/or supporting sales initiatives within a global business
  • Excellent communication skills to convey compelling stories both written and verbal
  • Part of a B2B IT product delivery or marketing organization
  • Voice of the Customer work or customer journey mapping is a plus
  • Ideal candidate would have experience working in the travel/airline/aerospace sector.


Work Location:

The ideal candidate will work out of the Portland, OR office, but for the right candidate, we will consider a remote/home-based location.

About Reed Business Information


Cirium is a part of Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


RBI General Benefits Package

- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries


RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement 


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