🌎
This job posting isn't available in all website languages

Marketing Executive - ICIS - Singapore

📁
Marketing
💼
Reed Business Information
📅
REE00BDW Requisition #


ICIS is a division of Reed Business and a member of RELX Group, the world's leading publisher and information provider. 


ICIS is the world's largest petrochemical market information provider and has fast-growing energy and fertilizer divisions. Our aim is to give companies in global commodities markets a competitive advantage by delivering trusted pricing data, high-value news, analysis and independent consulting, enabling our customers to make better-informed trading and planning decisions. We have more than 30 years’ experience in providing pricing information, news, analysis and consulting to buyers, sellers and analysts.

 

With a global staff of more than 800, ICIS has employees based in Houston, Washington, New York, London, Montpellier, Düsseldorf, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Yantai, Tokyo and Perth. Some 350 of ICIS’s staff are journalists engaged in reporting market prices and news, and ICIS is fully committed to upholding the highest journalistic principles of verification, corroboration and authentication.


We’re looking for a Senior Marketing Executive to join the our strong global ICIS marketing team, where you will be responsible for managing and carrying out both regional and global integrated go-to-market campaigns. 

If contributing in a strategic marketing experience, embedded with sound creative judgement and audience / customer-focus excites you, then this job is for you. Additionally, you will lead stakeholder engagement and management across the entire lifecycle of the campaigns with cross-functional teams.


Key Accountabilities / Responsibilities

  • Develop, execute and track multi-channel marketing strategies and campaigns
  • Inform, connect and inspire audiences with a story telling approach to create compelling messaging and narratives, leveraging data and building credibility for the brand
  • Develop content for data-driven digital communications strategy, measuring impact and attracting, acquiring and nurturing potential customers for sales
  • Formulation and execution of account based marketing campaigns based on set objectives agreed with sales
  • Ensure marketing implementation by working with the wide range of marketing operations team for timely and efficient execution of tactical activities highlighted in the marketing campaigns
  • Actively identify the most effective, scalable approach for go to market in order to embed relevant messaging against the customer buying cycle 
  • Juggle multiple projects in a dynamic, high-pressure environment
  • Travel occasionally to support events organization
  • Ability to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls at least once a week

Desired Skills and Experience

  • B2B marketing experience (direct hands on experience, managing and carrying out marketing campaigns) and is able to consider all elements of the marketing mix and execute key communications – ensuring they deliver the right message, in the right tone at the right channel
  • Creation of strategic marketing plans, including effective communications approach and mix of marketing channels
  • Proven working experience working to support the overall branding communications and ensure this reflects in all marketing activities
  • Outstanding written and verbal communications, including copywriting skills
  • Project management skills – ability to manage multiple projects simultaneously and work around deadlines
  • Knowledge on customer buying cycle and strategies and activities against each stage of the buying cycle
  • Reporting and tracking of marketing ROI and KPIs
  • Experience of stakeholder management across different departments and geographies to gain acceptance for plans and budgets
  • Good to have: Japanese / Korean language skills, knowledge and experience on Adobe Analytics, Eloqua, Wordpress, Salesforce

Behavioral Skills

  • Passionate about your work, and the difference you can make to a business
  • Excellent, proactive team player
  • Motivated and results driven
  • Highly collaborative
  • Curious about what works and how it can be better


RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


Previous Job Searches

Activity Feed

105810
Job shares through ELSEVIER
Someone applied to the Sr. Scientific Editor, Cell Reports Medicine position. 12 minutes ago
Someone applied to the Data Scientist position. 26 minutes ago
Someone applied to the Quality Test Analyst III position. 26 minutes ago
Someone applied to the Aviation Analyst - Cirium - Hong Kong position. 42 minutes ago
Someone applied to the Human Resources Director, India position. About an hour ago

Similar Listings

Elsevier

Singapore, Singapore

📁 Marketing

Requisition #: APA000C9