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Marketing Campaign & Lead Generation Manager, Cirium - Bishopsgate, London

Reed Business Information
REE00B80 Requisition #




Marketing Campaign & Lead Generations Manager, EMEA

(Formally the FlightGlobal, Data & Analytics division)
At Cirium we are proud of our heritage, since 1909, and proud of the future business we are building together. Our people are at the centre of who we are. Whatever your background you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes.
We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace.

Some things you might not know about Cirium:
• Cirium supplies data to market leading aviation and aerospace companies you use every day – our data powers the aviation industry and supports seamless travel for millions worldwide
• Cirium has 10 offices worldwide and we celebrate our global diversity through events and networks throughout the year
• A strategic partner of IATA, the association of world airlines, we have also been recognised as the Aircraft Appraiser of the Year, an Aviation 100 Award, five times in the last six years
• One of our offices is on a runway and has its own pub, The Goose
• Cirium is part of RBI, which is part of RELX, a FTSE 100 traded company (which was just named by Forbes as one of the world’s most innovative companies)
• Our benefits stand out (they even include two days a year for you to dedicate to the charitable activity of your choice)
• Cirium and RBI are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology


Job Purpose:
This role reports to the VP, Customer Engagement, and is responsible for managing and support the sales organisation in EMEA
o Ensuring sales team have the right collateral to support them in customer interactions
o Nurturing sales ready leads to maximise opportunity of purchase and renewal
o Generating demand for solutions – targeting cross and up sell opportunities
o Engaging customers and prospects in local market, prioritised by potential
o Creating and managing a locally executable marketing and communications strategy and plan
o Help develop a network of relevant partners and alliance relationships to jointly deliver campaigns


Key Accountabilities/Responsibilities:
• Partnering with Marketing Strategy team to ensure development of cohesive marketing plans
• Document customer needs in market
• Regional/Country marketing and communications plan with key themes for region
• Local partner and alliance framework
• Buyer personas localised and audience specific campaigns that are designed or bespoke for market
• Adapting content for the local market
• Develop local content plans and communications framework
• Coordinate with the global marketing and communications strategy region specific inputs

• Campaign strategy and key campaigns to be executed through year/quarter aligned to strategic themes
• Monitor rogramme/campaign metrics
• Optimise demand process
• Agree campaign success criteria jointly agreed with Product and Sales
• Develop sales collateral including whitepapers, thought leadership
• Coordinate project plans for campaigns with Head of Marketing Ops.
• Measure campaign results
• Partner with marketing events team to ensure we optimize our exposure


Key Skills Required:
• Demand generation
• Digital mastery
• Campaign creation & management
• Campaign success criteria / evaluation
• Sales enablement
• Marketing thought leadership
• Excellent written and communication skills in English
• Additional relevant foreign languages a plus
Experience Required:
• Bachelors degree in Marketing or equivalent
• Demonstrable experience of direct marketing experience in software/solutions/information technology
• Experience in the airline/aeropace/travel sector would be a great benefit
• Successful launch and management of global marketing campaigns
• Led a team of campaign and customer enagement personel

About Reed Business Information

Cirium is a part of Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

RBI General Benefits Package:

RBI pays competitive salaries and has a comprehensive set of

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